Expanding the DNS Universe
ICANN is set to vote on whether or not to open up the top-level namespace to individuals and companies:
“It’s a massive increase in the geography of the real estate of the internet.”
For example, the new policy would allow NBC to purchase the .nbc top-level domain and use it for things such as seinfeld.nbc, friends.nbc, and so forth.
On the other hand, it could make the Internet a tricky place to navigate for newcomers.
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
Posted by Cory Wright on June 24th, 2008 under Articles, Registrars.
Comments: 1
Comments
Comment from Harris
Time: June 24, 2008, 5:24 am
As a marketing professional this would be provide large corporations with an opportunity to carve out additional real estate for thier existing business. It will create more revenue for registries and registrars and I cannot forsee any business giving up their .com position. For newer businesses it would give the opportunity to get the name they want and differentiate themselves from their competitors by having a personalized TLD. As for your comment about making it tricky for newcomers to navigate, I see what you mean. Being able to go directly to the browser and type in a name and .com would return more choices in the search, but I am sure there are existing business, or start-ups awaiting the news and standing by to develop additional DNS capabilities and search engine capability to make the experience easy to navigate.
Write a comment